Every now and then a company comes out with the latest “superfood discovery”. At Roarganics we’re here to tell you the truth that sometimes when that happens, there’s someone with deep pockets and a formidable marketing platform trying to make a fortune selling fluff. Take Raspberry Ketones when it was featured by Dr. Oz on Oprah. Or remember that awfully stinky fruit called noni that is more likely to get you sick than make you feel better?
Here’s the deal… If you pay attention, you will notice that behind every “superfood discovery” are usually the same people. They’re not necessarily into health or helping people get healthy. But they have the money and they know how to generate buzz. In the Philippines, these are often people who will claim they can make you healthy and make you rich beyond your wildest imagination. Sounds familiar?
But there are some products which, after the marketing buzz has mellowed down and the dust has settled, still maintain a strong following. These are what we identify as the REAL superfoods – the ones that actually deliver on their promises.
One clear example of this is the barley grass powder.
DON’T BE BLINDED BY GLAMOUR
In the Philippines there are two or three brands that are dominating the market with their barley grass products, all of them MLM or network marketing companies (or at least started out as one). These companies have to sustain massive commissions given out to their dealers as part of their incentive programs, aka get-rich-quick schemes. In fact when you talk to a dealer, the reason they sell is because they want you to sign up and be one of them – because that’s how they make a lot of money instead of selling the product for its own merits.
While it all looks glitzy on the surface to the inexperienced (or the born-suckers), you’d have to ask – where is the company getting all the giveaway money? Because it has to come from somewhere. Right? Right!
BE RATIONAL, NOT EMOTIONAL. DO A PRICE CHECK!
If you do a basic research on competitor pricing, you will realize that the products sold by these companies are way overpriced. They will claim the reason for it is because their product is better because of this or that – claims that cannot be substantiated that you’ll only hear dealers say but never in official company statements. Now let’s get one thing straight: we’re not saying that their products are illegitimate. We’re just saying you should consider the facts that matter – especially if you will be consuming the product regularly because you need it. A little bit of common sense can save you an arm and a leg.
LOOK FOR UNNECESSARY INGREDIENTS (FLAVORINGS, COLORINGS, OTHER “FILLERS”)
Let’s just take a look at barley as an example. Take any one or all of the most prominent barley brands sold by these MLM companies (just borrow one from a seller). Nice packaging, right? Looks real good too how they claim to cure everything. But go ahead and take a look at the back where you can find the ingredients list.
Does it have ingredients that you don’t really care about? Oh i’m sure they will try to justify its being there but really – does it have to be there? Or does it only serve as fillers or to make the product more attractive or just to give it a more kid-friendly taste?
FIND OUT HOW MUCH (OR HOW LITTLE) BARLEY GRASS IS IN THERE
Whether or not it’s all barley or if there is other stuff in the formulation, what’s important is to try to figure out how many grams of barley there is. If the label doesn’t specify which ingredients comprise what percentage of the product, you can ask the company, or you can guess. Also, just because it’s the first thing on the ingredients list doesn’t necessarily that is what the product is mostly made of. That is the manufacturing rule in other countries. In the Philippines, well … you can do your research.
Here’s an example from a deal that didn’t push through (we won’t be telling the story if it did):
We were approached by this one foreign company who wanted to create an acai berry beverage – touting the health benefits of the wildly popular exotic fruit from Brazil. They wanted the liquid base to be coconut juice and they wanted to manufacture it in the Philippines.
During the meeting with the owner at some 5 star hotel in Manila, we got down to the point and asked how much acai berry powder they need. He said the initial run would produce some thousands of bottles, but they only need a couple kilos of the stuff – much to our dismay for our wasted time getting to the meeting.
We asked why so little. He responded by telling us that the glitzy premium-priced beverage, to be marketed at high end specialty stores, will only contain less than 1% of acai berry powder… Go figure!
The same goes for other products. Capsules, tablets, energy drinks, (insert number here)-in-one coffee, etc.
GET YOUR COST PER GRAM
Now that you know or have guess how much barley is in the product, divide the price by the number of grams in the bottle or capsule or whatever.
For example, you found a plastic bottle containing 22 grams of barley and a few other unnecessary ingredients for flavoring. A generous guesstimate would be that it is at most T 50% barley grass, meaning 11 grams. Let’s say the retail price is P275. The computation would go like this:
Php275 / 11 grams = Php25 per gram
Now let’s say you found someone selling it by the kilo like Roarganics … we think you get the point. Now that you know how to do the math, check out the barley grass powder by Roarganics and make the comparison yourself.
Before you do, here’s an added fact:
11 grams is a very miniscule amount of barley. If you really want to reap the health benefits of barley or any green superfood, you do it by overdosing. Other companies try to impose a consumption limit when there really isn’t supposed to be because they know most of their customers would come to the realization that they’re too expensive much sooner if they allowed them to ingest as much of the good stuff as they want.